Platform comparison
Luuma vs ScreenCloud for UK digital signage resellers
A practical comparison for UK resellers deciding between a client workspace and a broad app-led signage platform.
By Luuma Checked
Choose Luuma when a UK reseller needs a focused way to organise clients, sites, users and connected ICRTouch menu content. Choose ScreenCloud when its app catalogue, dashboards or enterprise services are the deciding requirement.
ScreenCloud and Luuma both publish content to screens, but suit different starting points. ScreenCloud’s public plans foreground apps and integrations, templates and file storage, with dashboards, QR metrics and enterprise services on higher plans. Luuma keeps clients, sites, users, designs and playlists in one reseller workspace, with ICRTouch product-name and price bindings for menus and beer boards.[3][2]
ScreenCloud presents Core and Pro as per-screen monthly prices billed annually, with currency and billing-period controls. Compare that annual basis with Luuma’s current monthly price panel and include hardware and VAT in the rollout budget.[3][6][1]
At a glance
| Consideration | Luuma | ScreenCloud |
|---|---|---|
| Billing lens | Business is £12/screen/month; reseller pricing begins at £50 for five screens and uses whole-quantity bands. VAT excluded; hardware separate. | Core and Pro are shown as per-screen monthly prices billed annually, with currency and billing controls on the public page. |
| Reseller operations | Organise clients, sites, users, designs and playlists in the reseller workspace. | ScreenCloud documents account roles and licence management; its enterprise offer adds onboarding and professional design support. |
| Connected menus | Bind ICRTouch product names and prices to menu and beer-board designs. | ScreenCloud promotes 80+ apps and integrations; assess the exact integration needed with ScreenCloud directly. |
| Trial | Seven days, one screen, no card; a reseller paid minimum does not increase trial capacity. | ScreenCloud documents a 14-day trial with up to three screens and explicit authorisation before billing begins. |
| Hardware decision | Bring hardware into the rollout budget separately from software. | ScreenCloud sells an OS device and also documents support for several consumer and professional device categories. |
When client separation is the first decision
For a reseller managing several venues, Luuma keeps clients, sites, users, designs and playlists in one flow. ScreenCloud also publishes account-role and billing guidance, while its enterprise plan advertises onboarding, training and professional design support. Choose the model that matches the service you sell.[2][5][3]
ScreenCloud is a good fit when its published app catalogue, dashboards or QR metrics are required. Map the exact app, device and plan before migration. Luuma keeps customer management and hospitality menu production together.[3][2]
How to evaluate a connected-menu workflow
For a pub, restaurant or managed venue, verify the source of every displayed price. Luuma binds ICRTouch product names and prices to menus and beer boards. Demonstrate the venue catalogue in a real design, then agree ownership of design, playlist and customer access.[2]
ScreenCloud can suit menus assembled from its apps, files or established content systems. Its plan summary highlights templates, file storage and a large integration catalogue. Set the data route and publication approver before rollout.[3]
A sensible shortlisting test
Run the same pilot in each product: one client, site, user role, playlist and branded menu. In Luuma, add an ICRTouch binding. In ScreenCloud, test the app or content route the venue will use. Compare handover, approvals and annual hardware and software cost. Luuma offers seven days on one screen with no card; ScreenCloud documents 14 days with up to three screens.[1][4]
Common questions
Sources and method
Published by Luuma. We checked the supplier pages below on 8 September 2026 and compared them with Luuma’s published offering. This is a document-based comparison; we have not independently tested the alternative platform. Confirm current terms and device compatibility before buying.